Electronic Press Kits
A press kit, often referred to as a media kit in business environments, is a pre-packaged set of promotional materials that provide information about a person, company, organization or cause and which is distributed to members of the media for promotional use. Press kits, or media kits as they are sometimes known, are often distributed to announce a release or for a news conference.
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A talent agent, or booking agent, is a person who finds jobs for actors, authors, film directors, musicians, models, professional athletes, writers, screenwriters, broadcast journalists, and other freelancers in various entertainment or broadcast businesses. In addition, an agent defends, supports and promotes the interest of their clients. Talent agencies specialize, either by creating departments within the agency or developing entire agencies that primarily or wholly represent one specialty. For example, there are modeling agencies, commercial talent agencies, literary agencies, voice-over agencies, broadcast journalist agencies, sports agencies, music agencies and many more.
Having an agent is not required, but does help the artist in getting jobs (concerts, tours, movie scripts, appearances, signings, sport teams, etc.). In many cases, casting directors, or other businesses go to talent agencies to find the artists for whom they are looking. The agent is paid a percentage of the star's earnings (typically 10%). Therefore, agents are sometimes referred to as "10 percenters." Various regulations govern different types of agents. The regulations are established by artist's unions and the legal jurisdiction in which the agent operates. There are also professional associations of talent agencies.